Turner Broadcasting - Sponsorships with Impact
Digital Media Marketing Promotions and Experiences
As Vice President of Digital Marketing and Sales, Emerging Consumers, I led the digital marketing strategies for advertisers across all Turner Entertainment properties. I and my team serviced blue-chip advertisers in all categories, delivering custom-tailored programs across convergent, digital-only, and video-centered solutions, with a strategic emphasis on innovation and scalability.
Highlights
Digital Product Launch Strategy
Cross-Platform Digital Sales Strategy
Cross-Platform Digital Sales Strategy
Developed go-to-market strategy for Cartoon Network mobile web and all applications, including CN Anything, CN App, contributing to more than $42MM in sponsorship sales annually.
Cross-Platform Digital Sales Strategy
Cross-Platform Digital Sales Strategy
Cross-Platform Digital Sales Strategy
Architected cross-platform digital sales strategy for Turner emerging consumers team. Developed digital monetization strategy for all network applications and companion second screen viewing products.
Award-Winning Sponsorship Programs
Cross-Platform Digital Sales Strategy
Award-Winning Sponsorship Programs
Created and executed Turner’s first-ever cross-platform, cross-network campaign in support of Warner Bros.'s film “Edge of Tomorrow” (CableFAX 2015 winner “Best Use of Twitter”).